Are you driven to distraction? Is hands-free technology really safer for drivers? Innovative Learning Group, Inc. (ILG) and its client, SafetyServe.com, answer these questions in a 90-minute e-learning course called “Distracted Driving,” which won a coveted Brandon Hall Group Bronze Award for Excellence in the Best Advance in Custom Content category.

“We are thrilled to have won this award with our long-time client, SafetyServe.com,” says ILG CEO Lisa Toenniges. “This course delivers an eye-opening look at the myths of distracted driving.”

Created in conjunction with the National Safety Council, the course focuses on changing participants’ attitudes and behaviors toward what it means to be distracted behind the wheel.

“Through the use of storytelling, scenarios were developed in a way that learners can experience, on both an intellectual and emotional level, the impact of distracted driving, which should result in them making meaningful changes to their driving habits,” says SafetyServe.com President Wade Mezey. “With distracted driving becoming an epidemic in our society, the course is personal, relevant, and effective.”

Of the thousands of individuals who have already taken “Distracted Driving,” more than 95% indicated in a post-course survey that they are likely to reduce their use of mobile devices while driving.

ABOUT SAFETYSERVE.COM

SafetyServe.com is the dedicated and exclusive provider of National Safety Council (NSC) Internet-based training. It provides program development, hosting, customer service, and market support for all of the Safe Driving and Emergency Care training for NSC and has engaged more than three million students using proven content and tested strategies from the prestigious NSC. SafetyServe.com is responsible for providing online Defensive Driving and Emergency Care training to over 1,000 corporations and government agencies.

ABOUT BRANDON HALL GROUP

Brandon Hall Group is an HCM research and advisory services firm that provides insights around key performance areas, including Learning and Development, Talent Management, Leadership Development, Talent Acquisition, and Workforce Management.

With more than 10,000 clients globally and 20 years of delivering world-class research and advisory services, Brandon Hall Group is focused on developing research that drives performance in emerging and large organizations, and provides strategic insights for executives and practitioners responsible for growth and business results.

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