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Beyond the Buzz Episode #4: Storytelling

Moderator Tom Petro and guests discuss the art of storytelling. Questions Tom asks include:

  • Is storytelling effective in training?
  • Is one delivery method more effective than another in storytelling?
  • Which type of content lends itself to the storytelling method?


  • Vice President of Marketing and Sales Susan Norton.’s Distracted Driving course was created using the storytelling method and was a winner of a Brandon Hall Award for Custom Content in 2016.
  • ILG Project Lead and Performance Consultant Gayle Holsworth
A woman and some of her coworkers smiling while working in a computer lab.

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